IDENTITY

identity

We are a social enterprise connecting like-minded brands and nonprofits to create the most amount of progress on the most important causes of our time.

TEAMWORK IS OUR ONLY RULE

HEALTHY LIVING IS OUR CREDO

ALTERNATIVE SPORTS AND CULTURE IS OUR PLATFORM

CULTIVATING A HEALTHY FUTURE IS OUR GOAL

THE PROCESS

EXPLORATION

We develop new ways of action and perspective through marketing strategy, influencer training and media development.

CULTIVATION

From new thinking comes new ideas. It is through a unique community of creative minds, thought leaders and business developers that we develop ideas into strategy.

ACTION

It is all about mobilization. Using our expansive community of change makers, we find the best fit, activation plan and team to execute ideas into reality telling new stories, creating new memories and in turn painting a new future.

LIVE FREE

new stories, new memories, new futures

LIVE FREE IS A LIFESTYLE MOVEMENT CREATED TO END HIV IN OUR LIFETIME. USING POWERFUL PARTNERSHIPS, WE WILL DEVELOP THE NEW FACE OF CAUSAL MEDIA AND COMMUNITY OUTREACH TO BREAK DOWN STIGMA, EMPOWER GENERATIONS AND OVERCOME ONE OF HUMANITIES GREATEST CHALLENGES. BY TELLING NEW STORIES A WORLD AWAY FROM THE PAST 30 YEARS, CREATING NEW MEMORIES, ONES OF TODAYS REALITY, AND SHOWING THE WORLD THE EMENSE OPPORTUNITY THAT LIES AT THEIR FEET, WE WILL END HIV IN OUR LIFETIME & COLLECTIVELY OVERCOME MEDICAL & SOCIAL HURDLES.

Projects

“Doin’ My Drugs” documents the extraordinary life and personal transformation of musician Thomas Muchimba Buttenschøn.

Born in Zambia in 1985 to a Zambian mother and Danish father, Buttenschøn is diagnosed HIV positive as an infant. His parents subsequently learn they are infected. The family moves to Denmark for treatment, but by the time Thomas is nine he’s lost both his mother and father. After becoming deathly ill himself at 13, Buttenschøn begins antiretroviral (ARV) treatment and regains his health. He throws himself into music, becomes a Danish pop star, marries and fathers two sons.

While he is able to live a full and healthy life with the virus, he recognizes that his native Zambia remains trapped in a senseless HIV/AIDS epidemic. The government offers ARV treatment for free, but a staggering 13% of Zambians are infected with HIV and remain untreated. Thomas is inspired to use his music and personal story of survival and triumph to confront the stigma and fight the spread of HIV.

He asks, “Can songs save the world?”

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